Koen Pauwels is a distinguished professor at Northeastern University and co-director of its Digital, Analytics, Technology and Automation (DATA) Initiative. His focus areas include marketing, Responsible AI, and algorithms.

As a principal research scientist at Amazon’s Advertising Marketing and Insights team, Koen leads research and publication efforts focused on changing how to leverage data to drive advertising success, including recommendations to hundreds of thousands of advertisers. Koen was the 2021-2022 president of the American Marketing Association’s Academic Council and the Informs Society for Marketing Science vice president of practice from 2018 to 2021. He has published four books and more than 80 articles on marketing effectiveness and received awards for his work from managers and academics, including the Marketing EDGE Award for most promising research and the Gary Lilien Practice Prize. He also serves as an associate editor for the Journal of Marketing, the Journal of Consumer Research, and the International Journal of Research in Marketing. Koen received his doctorate from UCLA and earned a spot as one of its Top 100 Inspirational Alumni. After getting tenure at the Tuck School of Business at Dartmouth, Koen helped build the startup Ozyegin University in Istanbul. He was named a top 2% worldwide scientist in a 2019 study by the Meta-Research Innovation Center at Stanford.

Despite coming from the flat lands of Belgium, Koen enjoys running Heartbreak Hill in the Boston Marathon.