Raymond Pettit - Institute for Experiential AI
The AI Solutions Factory provides practical, pragmatic experience in solving AI challenges for real-world companies. In this context, learners can gain a holistic understanding of how to master the art and science of machine learning and AI.

– Raymond Pettit, Director, Business Development, EAI

Ray manages, coordinates, and facilitates the growing staff and services team at the Institute for Experiential AI housed at the Roux Institute. He also has overall responsibility for AI and machine learning business development. He brings 25 years of experience on the commercial side at the nexus of data science and business.

Ray began his professional business career as President of ERP Associates, Inc. He has held training, research, and executive positions at SPSS/IBM, PSI Global, Longwoods International, Illumina, Proactive International, and Premiere Retail Networks/Technicolor. In recent roles, he served as SVP Research and Standards at the Advertising Research Foundation and VP of Advanced Custom Analytics at comScore. Before joining EAI/Roux, Ray was Executive Director of the Master of Science in Business Analytics Program and Business Analytics Center of Excellence at the Rady School of Management, University of California, San Diego. 

Skilled in sophisticated strategic analytic intelligence, coordination, and planning, Ray has consulted on short/long-term projects across several commercial industries, including CPG, Tech, Financial Services, Insurance, Retail, Digital, and Telecommunications. 

Ray Pettit has authored two books. His first titled, Market Research in the Internet Age: Leveraging the Internet for Market Measurement and Consumer Insight, published by John Wiley & Sons in 2002, was the first book to establish the conceptual and methodological framework for integrating market research techniques and processes with CRM analytics and enabling technology solutions.

In 2008, Ray’s second book, Learning From Winners: How the ARF Ogilvy Award Winners Use Market Research to Create Advertising Success, was sponsored by the Microsoft Corporation and published by Francis & Taylor. It covers the best practices in advertising effectiveness from hundreds of case studies done by the Advertising Research Foundation David Ogilvy Research Excellence Awards Program. The ARF is sponsoring a follow-up book that Ray is currently writing focused on emerging topics and trends from 2008 to 2019. 

Ray has a bachelor’s degree in education from the University of Michigan. He received a master’s degree and a doctorate in education from the University of Illinois.