Bangor Savings Bank
After the bank launched a new Customer Relationship Management (CRM) application across all 68 branches, the Institute helped them equip...
How an Experiential Approach to AI Enabled a Large Community Bank to Better Serve Customers
Challenge
Bangor Savings Bank recognized that their customers looked to them to be trusted advisors who could deliver personalized recommendations. After successfully launching a Customer Relationship Management (CRM) application across all 70 branches, they set themselves a new challenge: how could they equip associates with the tools to provide the guidance their customers need?
Bangor Savings Bank reached out to the Experiential AI (EAI) Solutions Hub at the Roux Institute to build a unique recommendation engine that would help them deliver on their promise to customers: “You Matter More.”
Approach
Solution
Results
- Bank business intelligence team equipped with tools and training to use artificial intelligence to delight customers
- Model for increasing the utility of CRM with data-driven insights
- Progressed toward significant improvement in customer engagement
- Recommendations give confidence to associates, empowering them as trusted advisors
“Kudos to you and your team because this is amazing and really exciting for the end user. This is phenomenal and incredibly exciting to get where we thought we would be." - Director of Consumer Banking
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