Faculty Postdoctoral Fellow
Wen is currently a Faculty Postdoctoral Fellow at the Institute for Experiential AI at Northeastern University. He earned his Ph.D. in EE from the University of Houston, complemented by a B.ENG in Electrical Information Engineering and a B.ECON in Finance from UESTC. Wen's research sits at the intersection of engineering and marketing.
In his primary research focus, Wen utilizes a combination of computer vision and natural language processing techniques to analyze unstructured data derived from visual marketing, online advertising, and social media platforms. Through this approach, he uncovers valuable insights for advertisers, brand managers, and content creators.
Additionally, in his secondary research stream, Wen employs eye-tracking technology and behavioral experiments to delve into the intricacies of consumer behavior. By studying these cognitive and behavioral patterns, he aims to provide deeper understanding and actionable recommendations for businesses seeking to optimize their marketing strategies and enhance consumer engagement.
Ph.D. Area: Electrical Engineering
Lead Mentor: Yakov Bart