Experiential AI for Finance Leaders [VIDEO]

Usama Fayyad, Yakov Bart, Felipe Cortes, and Kevin Sanborn

In this webinar, experts from the Institute for Experiential AI (EAI) at Northeastern University shared insights into how financial service and fintech companies can gain a competitive advantage by harnessing data and AI.

Drawing lessons from their own experience helping finance companies adopt AI to improve customer experience, security, and more, the experts also discussed the biggest opportunities and challenges facing the industry.

Specific topics included:

°  The advantages of human-centric, experiential AI solutions
°  How to get the most out of customer data
°  How to use AI to improve customer service, credit and risk assessments, trading, back office processes, fraud detection, and more
°  Examples of ways companies like Wells Fargo and JPMorgan Chase have successfully deployed AI
°  Why consumers have rejected certain AI applications, including robo advisors and hyper personalization
°  How banks are adopting blockchain and AI to automate tasks like underwriting loans
°  Why preventing AI bias is so important in the finance industry


Usama Fayyad, executive director at the Institute for Experiential AI (EAI)
Yakov Bart, research professor, D’Amore-McKim School of Business and EAI faculty
Felipe Cortes, professor of finance, D’Amore-McKim School of Business
Kevin Sanborn, business development & partnerships lead at EAI

Flip through the presentation slides here:



Usama Fayyad is the executive director of the Institute for Experiential AI. Usama joined Northeastern University Khoury College of Computer Science as professor of the practice and the Office of the Provost as the Inaugural Executive Director of the Institute for Experiential AI. He continues as Chairman of Open Insights, a company he founded as a technology and consulting firm in 2008 after leaving Yahoo to enable enterprises to get value out of their data assets and optimize or create new business models based on the evolving economy of interactions. Leveraging open-source and Big Data technology with strategic consulting, Open Insights deploys data-driven solutions to grow revenue from data assets through Big Data strategy, new business models, data science, and AI/ML solutions…  read more

Felipe Cortes is an associate teaching professor of finance at the D’Amore-McKim School of Business at Northeastern University. Prior to joining Northeastern University, Cortes served as an Instructor for finance courses and as a Graduate Research Assistant at Washington University in St. Louis… read more

Yakov Bart is an associate professor of marketing, a Thomas E. Moore Faculty Fellow, and a Patrick F. and Helen C. Walsh Research Professor at D’Amore-McKim School of Business. He holds a doctorate and a Master of Science in Business Administration from the University of California at Berkeley, a Scientiae Magister in Operations Research from MIT, and a diploma in mathematics from Moscow State University. Before joining Northeastern University, Yakov was a marketing professor at INSEAD and visiting faculty at the Wharton School of the University of Pennsylvania… read more

Kevin Sanborn leads business development and partnership efforts across the insurance and financial services sectors at the Institute for Experiential AI. He brings significant insurance expertise to EAI, including senior leadership roles at The Hartford, Homesite Insurance and Attune Insurance… read more